$4.7 billion?

According to Brandirectory, MTN is South Africa’s most valuable brand, valued at $4.7 billion. Next are Vodacom, FNB, and Standard Bank. (http://bit.ly/hTRMv3)

This week’s theme: Brands

2 responses to “$4.7 billion?

  1. Gillian Findlay

    10 years Ago

    I went to the full listing (bit.ly/hTRMv3) and I can only wonder what metrics are used for the ranking. It is not possible for a brand like “Blue Label” or “Ellies” to be above retail brands like Shoprite or Omo. Did they pay to be on the list? Is it only for JSE listed companies? If so, then Anglo’s should rate higher. Very Bizarre and unbeleivable table.
    Gillian

  2. Wyndham Rodel

    10 years Ago

    My experience with both MTN and Vodacom is that their Brand leadership defies their crass inefficiencies, the interminable waiting on their help lines and their exploitation of a gullible public, seduced by their costly advertising and unbalanced sponsorship of sport.The reception from both services in Constantia where I live does not even faintly allow a normal cell phone conversation.

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