MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.
The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.
We have done some modelling work on what we predict employment levels to be when we move to Level Three. The number of people not working during Level Three could be as high as 4.3m. We feel that we have raised our estimate to a R317bn contraction from 2019 nominal GDP.
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Eighty20 and The Decision Advisory Group have partnered to help your company build the best practices to gain advantage in a complex and uncertain world. Wayne Borchardt presented key material on strategic decision making at two events held in Johannesburg and Cape Town in October 2018.
The results of the 2018 Loyalty Programme Member Engagement Survey were released by Eighty20 and Tritech Media. The survey provides key insights into members’ perceptions of, engagement with and behaviours influenced resulting from the registered programmes. Get the full report here.