Credit Stress Report 2021 Q2 is out

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As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q2 – compiled in collaboration with XDS – unpacks some of these developments
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Credit Stress Report 2021 Q1 is out

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As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q1 – compiled in collaboration with XDS – offers some insight.
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MAPS

MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.

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Eighty20 National Segmentation (ENS)

The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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Credit Stress Report 2020 Q4 is out

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As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.

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