Middle-class South Africa is drowning
The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for the most credit-stressed South Africans, says consumer strategy and research company Eighty20.
Insights & Events
Signs of growing credit stress on South African middle income consumers
The report shows some alarming trends in the four most credit-active South African customer segments in the Eighty20 national segmentation (ENS), making up 85% of all credit active South Africans and 99.6% of all loan value.
Be The Best B2B Business You Can Be
When thinking about service quality, it is typical to consider your own customer experiences, such as those at a restaurant, in a taxi, or at your local retailer. But service quality extends far beyond these simpler examples into cases that are more complex and, perhaps, more interesting.
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Loyalty programmes | The more simple and easy to use, the better
Pick n Pay, Shoprite and Clicks get it right with the youth with their host of partners and digital-first approach
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Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two decades. This blog unpacks how four different consumer segments will be affected, using its ENS solution and results from its recent 2022 Q2 Credit Stress Report.
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A Tale of Two Nations Part II: Digging Deeper
In Part I of ‘A Tale of Two Nations’, Eighty20 highlighted the inequality in South African society using our ENS Customer Profiling Tool. We showed how two geographical areas, separated by only a road, can be starkly different.  In this blog, we discuss how our Suburb Profiler uses South Africa’s Census location hierarchy. FIND OUT MORE