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South Africans put cold beer at the top of their drinks list

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In South Africa, alcohol takes centre stage for toasts, whether it’s a special occasion or a sports game. A beer around the braai or a glass of wine at a book club has become a lifestyle. While South Africans revel in their liquid traditions, they do not hold the title for the highest alcohol consumption in the world.

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The women of South Africa

Highlighting the women who make up our Eighty20 National Segmentation (ENS).  The ENS segments the 42m adult South Africans into 8 homogenous groups and 46 sub-segments that provide insight into South African consumer behaviour.

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