Amazing

White Star is the most popular brand of maize meal, with almost 7.1 million adults (15+) reporting it as the brand they purchase most often, followed by Ace (5.7 million) and Iwisa (3 million). Between January to June 2014 the average price of a 10kg pack of White Star maize meal was R69.27, while Ace was R66.72 and Iwisa was R65.89. (AMPS2013B, retailpricewatch.co.za)

This week’s theme: Retail Price Watch

2 responses to “Amazing

  1. Fair

    5 years Ago

    Great Insight. It actually shows that South African don’t just buy a little bit cheaper price brand, but they also opt for a brand that delivers on promise and that it taste much better and cooks faster… White Star brand promise is that it “Cooks in under 2 minutes”.

    1. Jessica

      5 years Ago

      Thanks for your comment Fair. I think this Fact also speaks to what C.K.Prahalad argued for in his book Fortune at the Bottom of the Pyramid. Prahalad argues that it is wrong to assume that low-income consumers are not brand conscious; they are very brand conscious and value-conscious by necessity. Looking at White Star’s popularity in South Africa and especially among low income consumers*, it is evident that the higher price does not deter these consumers from buying the brand that they perceive to be of greater value. And the perception of value in the maize meal market is very much linked to how white the maize meal is, how long it takes to cook and the texture of the maize meal when cooked.

      (*Out of the 7.1 million White Star consumers, 5.3 million live in households with monthly household income of less than R10 000)

Leave a Reply

Your email address will not be published. Required fields are marked *

Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul bela
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
* we never share your details with third parties.
"A placerat mauris placerat et penatibus porta aliquet sed dapibus, pulvinar urna cum aliquet arcu lectus sed tortor aliquet sed dapibus."
John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
GET FREE REPORT NOW!
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio.
* We hate spam and never share your details.
OR
ARE YOU READY? GET IT NOW!
Vel eros amet amet mauris a habitasse scel erisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas placerat.
{subscription-facebook}
{subscription-google}
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* We hate spam and never share your details.
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your details below
We will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Contact: +27(0) 21 460 0440
Enter your email address
Enter your email address and we will send you a download link via email.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Enter your email address
Enter your email address and we will send you a download link via email.
* By downloading our free content you agree to receive occasional news and communication from us
Enter your email address
Enter your contact details and we will get back to you with more information.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.
Share the Eighty20 Happiness Diagnostic
Enter their details and we will send them a link to the diagnostic.
Contact: +27(0) 21 460 0440
* We hate spam and never share your details.