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As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.
Some of the biggest trends in the loyalty space locally and internationally have been focused on digital engagement, primarily through mobile integrations and applications, many of them incorporating gamification, hyper personalisation and partnerships.
Cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture when it comes to stable financial matters.
Fourth-quarter retail figures suggest a slight sales recovery, but cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture.
The Eighty20 / XDS Credit Stress Report highlights that while retail figures suggest some respite in the storm that has been battering South Africa recently, newly in default rates tell a very different story.