The SAARF Living Standards Measure (LSM) has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards. To find out more about lower LSMs in South Africa, see our latest research here. To find out what LSM you fall into, try out our LSM calculator below.

Check the boxes below if you have any of these items in your household.

Your LSM value is:


Metropolitan dweller (250 000+) DVD Player / Blu Ray Player
Living in a non-urban area Refrigerator or combined fridge/freezer
House / Cluster House / Town House Electric Stove
Tap water in house / on plot Microwave oven
Flush Toilet inside house Deep Freezer - Free Standing
Hot running water Have a washing machine
Built in Kitchen Sink Have a tumble dryer
No Domestic Workers or Gardeners Dishwashing Machine
Home security service PayTV (M-net / DSTV / TopTV) Subscription
2 Cellphones in Household Home Theatre System
3 or more Cellphones in Household Vacuum Cleaner
Zero or One Radio set in Household Motor Vehicle in Household
Air conditioner (excl. fans) Computer - Desktop / Laptop
Have TV set(s) Land line (excl. Cellphone)
Swimming Pool