The SAARF® AMPS® survey stands for All Media and Product Survey.

AMPS covers the adult (15+) population of South Africa. The database is split into two sections: Household and Individual. The Household section is also included in the individual database.

AMPS offers data on:

• Use of the mass media including all available radio and television stations, all the major newspapers and suburban “free sheets”, and most major magazines. Special interest consumer magazines are also included
• “Outdoor”, e.g. billboards and trailer advertising, as well as cinemas are covered
• Detailed questions on consumption of dozens of personal, food and household products
• Lifestyle psychographics on activities and interests, holidays and shopping patterns
• Ownership of motor vehicles and use of transport including business and holiday travel
• Ownership of large and small durable items
• Household details on structure, utilities, and facilities (includes pets)
• Use of financial services and products (Insurance, Health, Credit Cards)
• Language read and spoken
• Communications- cell phone, telephone (Limited)
• Basic questions on Internet usage
• Alcohol brands
• Television ownership and viewership
• Ownership of large and small durable items including recent purchases