According to BrandMapp, available through Eighty20’s Data Portal, men are more likely to have future plans to drink less alcohol: 57% of those who say they want to cut back are men. Conversely, women are driving dietary change 55% of those who can see themselves becoming vegan are women.

*BrandMapp only measures adults in households with incomes above R10,000 per month

Analyse this data yourself on the Eighty20 Data Portal