Planting New Habits
According to BrandMapp, available through Eighty20’s Data Portal, around 380,00 South African adults plan to become vegan in the next year, 726,000 plan to go vegetarian, and 1.37m are cutting out gluten.
BrandMapp measures only adults in South African households with incomes above R10,000 per month.
Analyse this data yourself on the Eighty20 Data Portal