Netflix Knows You
The streaming platform Netflix’s 125 million global viewers are divided into 2,000 ‘taste clusters’ that group people based on their… Read More
Netflix Knows You
One Size Fits Nobody
Wendell R. Smith is credited with introducing market segmentation in his 1956 article “Product Differentiation and Market Segmentation as Alternative… Read More
The Fear Factory Settings
Humans are born with only two natural fears – falling and loud noises. Every other fear we have is learned… Read More
Killer Workout
Watching a 90-minute horror film can burn between 100–185 kcal (420–780 kJ) – about the same as a short walk…. Read More
Spooktacular Pumpkins
Baby Bear, Ghost Rider, Tricky Jack and Spooktacular are all varieties of pumpkin. Source: one
Fear Factor: Gender Edition
According to BrandMapp, available on Eighty20’s Data Portal, two of South Africa’s most gender-skewed concerns include fear of nuclear war… Read More