Uninvested
The ENS data set profiles the entire adult population, consisting of 41.9 million people. The Middle Class Workers segment makes… Read More
Uninvested
Unbanked Scholars
The students and scholars segment is mostly made up of young adults who still depend on their parents. Only 30%… Read More
This is why we can’t have nice things
The Heavy Hitters are made up of the wealthiest 5% of the South African population, with an average monthly income… Read More
Deep Pockets, Deep Debt
The Heavy Hitters are the wealthiest, mostly male, 5% of South Africans who hold more assets than any other segment…. Read More
Indebted Middle
Consumers in the ‘Middle Class Workers’ segment have an average of two unsecured loans per loan holder, with an average… Read More
Retail Credit
The Mass Credit Market is a large segment of employed, lower middle class, mainly female workers. 82% of consumers in… Read More