Going the Extra Mile
Frequent flyer programs are one of the earliest forms of loyalty schemes, with the first mileage-based scheme starting in 1981…. Read More
Going the Extra Mile
Relevant Returns
Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they… Read More
How can we make you loyal?
When asked which loyalty programme they would keep if they could only keep one, 12% of consumers (from households that… Read More
Appetite for Loyalty
Nearly three quarters of consumers used loyalty programs in 2021, up from 67% in 2015 (of households that earn more… Read More
Energy as a Weapon
The SA Reserve Bank has stated that high headline inflation has been underpinned by dramatically increasing fuel inflation, resulting from… Read More
Not Lovin’ It
McDonalds will close 850 stores in Russia, a move that has been mirrored by Adidas (500 stores), TJX (400), H&M… Read More