According to BrandMapp, available through Eighty20’s Data Portal, the top reasons people avoid loyalty programs are because of a feeling they don’t spend enough to earn meaningful rewards, that it takes too long to accumulate benefits, and a general lack of interest. Complexity, data security concerns, and redemption difficulties also contribute to disengagement.

BrandMapp measures only adults in South African households with incomes above R10,000 per month.

Analyse this data yourself on the Eighty20 Data Portal