Fear Factor: Gender Edition
According to BrandMapp, available on Eighty20’s Data Portal, two of South Africa’s most gender-skewed concerns include fear of nuclear war – where nearly 65% of those losing sleep over it are men – and concern over the lack of respect for women, where women make up 62% of those worried about the issue.
BrandMapp measures only adults in South African households with incomes above R10,000 per month.
Analyse this data yourself on the Eighty20 Data Portal