The Gut Instinct Economy
More than 80% of consumers now view wellness as a top or important priority, and gut-health products are a major… Read More
The Gut Instinct Economy
Sourdough
Console to Crust
Physicist Seamus Blackley, co-creator of the Xbox, teamed up with scientists to extract dormant yeast from ancient Egyptian pottery and… Read More
Alive For Decades
The oldest known sourdough starter dates from 4500 years ago in Egypt and was revived in 2019. Source: one
Space bread
Astronauts can’t eat regular bread in space because crumbs float off in zero-gravity and can clog filters or short-circuit equipment… Read More
Microbe With a Work Ethic
Sourdough is one of the oldest known forms of leavened bread, with archaeological evidence tracing it back to ancient Egypt… Read More