The ABC’s of LSM
Living Standards Measure (LSM), introduced in South Africa in 1988, was originally an 8-segment framework designed to differentiate lifestyle standards… Read More
The ABC’s of LSM
Segmentation
Slice of truth
77% of people aged 18–24 reach for their phone when nothing occupies their attention, compared with only 10% of those… Read More
Pi-oneering Memory
On 21 March 2015, Rajveer Meena at VIT University (India) set the world record for reciting 70,000 decimal places of… Read More
Netflix Knows You
The streaming platform Netflix’s 125 million global viewers are divided into 2,000 ‘taste clusters’ that group people based on their… Read More