The Power of the Shade
High-grade matcha is shaded for ~20–30 days before harvest, which can increase L-theanine levels by up to ~2× (giving it… Read More
The Power of the Shade
Matcha Week
Not Your Average Cup of Tea
Unlike regular green tea, matcha is stone-ground from whole leaves. Because you consume the entire leaf, it contains higher caffeine,… Read More
Hot Prices
Hot beverages saw 9.5% inflation in 2025, making it the third highest category after meat (12.6%) and medical insurance (10.6%)…. Read More
From Kyoto to Kasi
According to Trade Map, South Africa’s imports of “tea, whether or not flavoured” from Japan, where matcha leaves are typically… Read More
Matcha, Before It Went Mainstream
Matcha is a powdered green tea of Japanese origin that was introduced to Japan in the 1100s by a Zen… Read More