One Size Fits Nobody

Wendell R. Smith is credited with introducing market segmentation in his 1956 article “Product Differentiation and Market Segmentation as Alternative… Read More

Humans are born with only two natural fears – falling and loud noises. Every other fear we have is learned… Read More

Watching a 90-minute horror film can burn between 100–185 kcal (420–780 kJ) – about the same as a short walk…. Read More

Baby Bear, Ghost Rider, Tricky Jack and Spooktacular are all varieties of pumpkin. Source: one

According to BrandMapp, available on Eighty20’s Data Portal, two of South Africa’s most gender-skewed concerns include fear of nuclear war… Read More

According to MAPS, available on Eighty20’s Data Portal, Young South Africans fear crime most – especially those aged 15–24 –… Read More