Enter our Eighty20/BrandMapp competition and you could win one of 5 bottles of award-winning Hope Gin

Thank you to everyone who participated in our competition, entries are now closed. We hope you had fun!

The percentage of Hope gin drinkers that are women is 36%. Congratulations to everyone who got it correct.

Click on the small red dots to see our winners:

At Eighty20 we provide clients with access to over 70 national or regional datasets. This weeks Fact-a-Day is sponsored by BrandMapp, a leading study of South african adults.

Whoever said ‘this too shall pass’ may have been correct, but for those of you who didn’t stock up the booze cabinet for longer than a month, it must be passing like a kidney stone!

South African’s do enjoy a tipple and this massive industry employs thousands of people, so in BrandMapp we have always measured alcohol consumption across all major segments from beer and whisky to champagne and rum. And we’ve been as fascinated as you by the extraordinary growth in popularity of gin over the past few years.

Did you know that, according to the IWSR industry report of 2019, while the majority of boozy things like whisky, wine and brandy declined in volume sales, gin went up by a staggering 53% year on year!

So to ‘raise a glass’ to the fact that prohibition will eventually end, we thought we’d run a short and sweet (or perhaps a shaken, not stirred?) competition where 5 of you will win a bottle of award-winning Hope Gin, crafted in the Hope on Hopkins distillery just a stone’s throw from Eighty20.

All you have to do is use the Eighty20 Data Portal to answer the question: What percentage of Hope gin drinkers are women?

Don’t forget to forward the Fact a Day to a friend to give them a chance! 

*Brandmapp is the definitive study of the top 11.7 million South African adults by income:  a complete branded view across 300 measures of the top 30% of people responsible for 80% of all consumer spend! It’s a strategic roadmap that will give you the competitive advantage to kickstart your business when the COVID-19 dust starts to settle.

For more information go to www.whyfive.co.za or contact Stuart Lowe – stuart@whyfive.co.za   083 443 8111

Instructions below, click on the small red dots to toggle through each step.

1.  Sign up for a free trial of our data portal here by submitting your details.

(we promise we won’t spam you)

2.  Click Login.

3. Fill in your login details.

4.  You have successfully logged in! 

5.  Click on ‘New Analysis’ in the upper left corner

6.  Scroll down to BrandMapp and click on that

7.  Select BrandMapp 2020 (Trial) 

8.  Tick the box that says ‘Gender’ and tick the box that says “Gin most consumed” and then click on “Analyse”

9.  Tick the box that puts Gender in your columns and Gins in your rows within the tickboxes on the left

10. Click on ‘Individual’ button and select Row % or Col %. Tell us what % of Hope drinkers are women?

11.  Have a look at our online tutorial here. 

12.  Explore our other data sets!

Thank you for participating in our competition!

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