TikTok’s Income Impact

TikTok’s Income Impact

  • Fact: #3563
  • Ad Week

According to BrandMapp, available on Eighty20’s Data Portal, TikTok serves as a potent media platform for South Africans with lower incomes, prompting 22% of adults with incomes under R20,000 to make purchases. In contrast, only 14% of South African adults who earn above R20,000 find TikTok an effective media channel.

*BrandMapp only measures adults in households with incomes above R10,000 per month

Analyse this data yourself on the Eighty20 Data Portal

 

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