If you give or receive a bouquet of roses today, spare a thought for the industry that has made this happen. Planning for February 14th starts as early as November. The whole flower industry from farmers to logistics to florists goes into hyperdrive each year, to deliver millions of roses, (blooming but not wilting!), on a single day. This takes co-ordination, special growing and cooling techniques, and a little luck. (https://n.pr/2SQOuKT)