fp login

This is the easiest way to access consumer information databases in South Africa. Just choose your row and column headings (demographics, psychographics, products, etc), and a filter if you wish, and a cross-tabulation will appear, counting the number of South Africans that fall into your criteria. As simple as that.

Basic functionality on the full AMPS 2008 database is available free of charge. For a full suite of features and the option of gaining access to more databases (see below), contact us.

Databases currently on the fp system

African Portal (2004,2005,2006,2008)
AMPS (2004,2005,2006,2007,2008,2009)
Community Survey (2007)
Finmark (2007)
FinScope (2004,2005,2006,2007,2008,2009)
FutureFact (2008,2009)
General Household Survey (2006,2007,2008)
Labour Force Survey (2007,2008Q1,2008Q2,2008Q3,2008Q4,2009Q1,2009Q2,2009Q3)
MNET TV Data (2008,2009,6)
RAMS (2007,2008,5)

Features of the FP system

Cross tabulations
Simple point and click field selection
See results in your browser, or download results to Excel
Full featured filtering
Access to a wide variety of South African databases
Efficient handling of multiple response fields
Discounts on Insight Out research reports
Telephonic support