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Triangulation and common sense: How to ensure you are getting the best out of the available data

While South African researchers will delight in the number of new datasets entering the market in 2023, it does pose some challenges. More data doesn’t necessarily make a researcher’s job easier.
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Are SA shoppers heading online this Valentine’s Day?

Black Friday and Christmas online transaction volumes were further proof of growing e-commerce adoption in South Africa, and Valentine’s Day is pegged to be the same, as predicted by consumer research and analytics company Eighty20.

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Latest customer insights available now from Eighty20

The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal. 

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Middle-class South Africa is drowning

The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for the most credit-stressed South Africans, says consumer strategy and research company Eighty20.

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Signs of growing credit stress on South African middle income consumers

The report shows some alarming trends in the four most credit-active South African customer segments in the Eighty20 national segmentation (ENS), making up 85% of all credit active South Africans and 99.6% of all loan value.

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Credit Stress Report 2022 Q3 is out

The Eighty20 / XDS Credit Stress Report highlights the impact of economic forces on the South African consumer, with particular focus on consumer credit behaviour. In the 2022 Q3 report we see signs of rising credit stress among South Africa’s middle income consumers.

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