A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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Insights & Events
A tale of two nations
Nearly 25 years ago, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal.
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2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
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MAPS has landed
In what has been a tumultuous year for South African business, one piece of good news is this: the long-awaited replacement survey for the All Media and Products Study (AMPS) – Maps – has finally been released and is available to subscribers.
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Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services workers in data analysis, packaging and presentation. Download the presentation to see how we do it.
Covid and the Consumer
Covid-19 has changed how people live and how businesses operate. At Eighty20 we help our clients understand their customers and how best to serve them, while remaining sustainable, in good and bad times.