From Milan to Mzansi: South Africa’s Love Affair with Pizza
The 2026 Winter Olympics returned the world’s gaze to Italy – birthplace of one of the most enduring culinary exports in history. Born on the streets of Naples centuries ago, pizza
See our work
Blog
Put your business on the map
The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create South Africa’s most powerful customer profiling and enrichment tool – mapping over 1,000 external variables to your customer records – securely and compliantly.
The Budget Speech through a Data Lens: What it means for South Africans
Eighty20, South Africa’s leading consumer analytics, strategy and research company analysed the Budget Speech using a combination of economic and secondary data sources
Only 15% of South Africans have Medical Aid
Health and well-being rank among South Africans’ top priorities and for the two most affluent of Eighty20’s National Segments, Heavy Hitters and Comfortable Retirees, medical aid penetration is 50% and 40%, respectively.
Building better customer segmentations
Segmentations that combine internal and external data improve decision-making and drive growth. South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
Festive alcohol trends shaping retail behaviour in South Africa
As we head into the 2025 festive season, alcohol plays a bigger role in gatherings and celebrations across the nation.