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Shopping CartThe Middle Class in South Africa 2009
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The 40 page PowerPoint presentation 'The Middle Class in South Africa – not a black and white issue' explores the following questions:
- What does it means to be "middle class" in South Africa?
- How big is the middle class across all race groups, and how quickly is it growing?
- What, if any, differences exist between recently emerged "middle class" and traditional "middle class" markets?
- How does the South African experience compare with that of other transitional economies?
- What should we expect in the future?
This presentation reflects on the significant changes that have taken place in South Africa and how they have impacted on, and will continue to impact on, consumers in this country.
It will analyse trends in consumer incomes and purchasing power over the recent past and identify the driving forces behind these trends. It will conclude with a picture of what to expect in the future (is the party over or is it about to begin?).
- The 'Middle Class' as defined by personal, household, and per capita income
- How many of South Africans define themselves as Middle Class
- A strategic approach to becoming a black diamond
- Per capita income distribution by LSM
- Approaches that can be used to define the Middle Class (Required Expenditure, Per Capita Income, and Attitudinal Measures)
- A detailed analysis of each of these definitions, and the resulting size of the market
- The size of the black middle class and its growth
- Characteristic of the Middle Class (Age, Race, Marital Status, income from grants, dwelling information,
- Credit usage of the Middle Class
- The Future of the Middle Class
- Home ownership and trends
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