Eighty20 Teen Market 2011

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Price:	R5,000
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The presentation explores the lower-income teen and young adult market, defined as those between the ages of 15 and 21 who have a per capita income of less than R20 a day. The presentation answers questions surrounding the size of the market, where low-income teens and young adults live and in what conditions, what they spend on, and what media they use. It also looks at their future prospects by considering data on education and employment.

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