Like us?

Like us?

  • Fact: #

According to the SA Social Media Landscape 2012 study, 95% of major brands surveyed have some form of social media strategy aimed at consumers. However, only 51% rate their efforts on Facebook as effective, and only 33% believe they are effective on Twitter. (South African Social Media Landscape 2012, World Wide Worx)

This week’s theme: Networks

One response to “Like us?”

  1. Megan

    11 years Ago

    Interesting fact. I wonder how many of these companies would regard their above the line communications as effective and what basis they would use to measure it. I’d also be interested to see what basis they use to determine this and wether it is based on metrics or just a hunch!

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