Connected

  • Fact: #

18 million South African adults (48% of all adults 15+) have a smartphone. The most common make is Nokia (45% of smartphone users), followed by BlackBerry (26%) and Samsung (20%). The Apple iPhone comes in at only 2% of smartphone users (AMPS2014B)

This week’s theme: AMPS 2014B is out

3 responses to “Connected

  1. Jim Campbell

    9 years Ago

    The statistics on the use of smart phones surely cannot be correct with Nokia on 45% and Apple as little as 2%

  2. Tshidi

    9 years Ago

    I’m curious about this research observation period, it seems outdated. By mere observation there are mmore Samsung devices than any other brand.

  3. Richard

    9 years Ago

    Agree with other comments. Doesn’t seem right to me.
    Just as a comparison — the stats from StatSA imply at least 8.1m Nokia Smart Phones in SA (18m adults have one, but could have more than one? x 45%)

    This compares to around 30-40m Nokia Lumia sales all together? — so SA makes up 25% of Nokia’s global sales!? (c.f. 0.7% population — 35X more than expected)

    http://www.fiercewireless.com/story/microsoft-sells-93m-lumia-smartphones-q3-takes-nokia-branding-smartphones/2014-10-24

    I know SA has a cartel when it comes to phone-sales, but is it really that good at pushing phones that no-one else buys?!

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