Underappreciated Veterans

  • Fact: #

49% of over 40s believe that companies don’t seem to care that they have been loyal customers for many years.(UCT… Read More

Time to ramp up

  • Fact: #

56% of over 40s believe the design and layout of shops cater for the younger market (UCT Unilever Institute /Synovate… Read More

Mid life crisis

  • Fact: #

The disposable income of the over 40s market* is estimated to be worth over R80 billion a year. (UCT Unilever… Read More

What are you saving for

  • Fact: #

The highest correlation score of financial products for Chesterfield cigarette smokers was a retirement annuity product; the actual proportion was… Read More

Trapped at the top

  • Fact: #

81% of South African households with daily per capita income of R500 or more have debt; for those below R500,… Read More

Food for thought

  • Fact: #

LSM 1 households spend on average approximately R400 per month of food, this accounts for 39% of their household income…. Read More

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