| Do you agree with the following statements? |
| Society and culture |
| Tradition holds people together |
| In our community people look out for you because you look out for them |
| It is important to follow cultural traditions |
| Everyone should be able to read and write |
| The man's place is at work, the woman's place is at home |
| Men and women should have equal opportunities |
| In the past, life was better than it is today |
| It is important for a woman to have a career outside the home |
| People should be careful about what they drink |
| A person should know what is happening in South Africa |
| Things are changing too quickly |
| A person should have lots of friends |
| South Africa has achieved a lot in the world |
| It is important to keep in regular touch with friends, wherever they are |
| Differences in religions are driving people apart |
| A couple should live together before they get married |
| Young people should respect older people, community leaders, and teachers |
| I like to know what is happening in my community |
| Cultural customs and traditions define who I am |
| Not enough attention is given to women's issues in South Africa |
| Both men and women have to go out to work to provide for their families |
| It is beneficial to take regular exercise |
| To be successful you need to be well educated |
| I would rather live in South Africa than anywhere else |
| Not enough is being done to provide opportunities for the poor |
| Brands and product |
| Advertising tells you about the benefits of products and services |
| I am loyal to well-known brands and shops that I know and trust |
| Wearing designer labels improves a person's image |
| Shopping is a pleasure |
| The things a person owns says a lot about how well they are doing in life |
| Modern technology has improved standards of living |
| Advertising is a useful source of information about where products can be bought |
| It is worth paying a higher price for a well-known brand |
| My life would be better if I owned certain things I don't have |
| It is difficult to use modern appliances and technology |
| Social welfare/environment |
| Not enough is being done to take care of the environment |
| Jobs should be reserved for those that were previously disadvantaged |
| Efforts to reduce poverty in South Africa have not been successful |
| The value of social grants should be increased |
| Job and money |
| Job security is more important than job satisfaction |
| One should keep a careful track of how much money is spent each month |
| You can't get a decent job anymore without spending money and effort to improve your qualifications |
| These days there is no point in saving for something, it is better to buy on credit |
| Crime and justice |
| The law should be tougher on those who break it |
| The death penalty should be reinstated in South Africa for serious crimes like murder and rape |
| Crime has made me very anxious about personal safety |