Type and press "enter" to search
The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create South Africa’s most powerful customer profiling and enrichment tool – mapping over 1,000 external variables to your customer records – securely and compliantly.
Eighty20, South Africa’s leading consumer analytics, strategy and research company analysed the Budget Speech using a combination of economic and secondary data sources
Health and well-being rank among South Africans’ top priorities and for the two most affluent of Eighty20’s National Segments, Heavy Hitters and Comfortable Retirees, medical aid penetration is 50% and 40%, respectively.
Segmentations that combine internal and external data improve decision-making and drive growth. South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
As we head into the 2025 festive season, alcohol plays a bigger role in gatherings and celebrations across the nation.
The third quarter of 2025 saw continued credit expansion from the previous quarter, noticeably in vehicle asset finance (VAF)