South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies.
Insights & Events
Gambling with your future: The impact of gambling on the SA economy
South Africa’s gambling industry has quietly become a R75 billion giant, a figure comparable to the Western Cape Government’s total annual budget.
Beyond the numbers: What updated population data reveals about our changing nation
South Africa’s demographic landscape is evolving rapidly, driven by urbanisation, migration, economic shifts and changing social norms.
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Eighty20 scoops two big accolades at the SA Loyalty Awards
Now in its seventh year, the SA Loyalty Awards celebrates loyalty excellence and innovation, by recognising top talent in the sector and highlighting the ever-evolving loyalty landscape
South African credit market sees largest QoQ growth since Covid
Following years of slow growth in credit participation post pandemic, South Africa’s second quarter of 2025 marked its most significant expansion since Covid-19.
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Beyond demographics: Understanding the complexity of South Africa’s women’s market
The 2025 Income & Expenditure survey