Our Personalisation Services
Eighty20 has partnered with Sagarmatha (PTY), the world’s leading provider of personalised target marketing solutions, to bring leading edge technology to South Africa. Sagarmatha, named after the highest peak in the Himalayan mountain range, matches in excess of 4 billion personalised offers annually for grocery and beauty retailers across the globe.
Who can benefit from personalisation?
Our Personalisation Services assist FMCG, health and beauty, and clothing retailers, as well as other clients that interact frequently with customers and gather transactions data either in the normal course of their customer interactions or through their loyalty programmes. We have helped a number of clients implement and optimise personalised target marketing solutions. Some of our past and current clients include:
What personalisation can do for your business
Personalisation is about getting the right offer to the right customer at the right time through the right channel. In traditional marketing campaigns we have an offer and we select a group that will benefit. In a personalised approach we identify unique, individual customers and we find offers for them. The personalised approach adds more value to the customer, which increases loyalty.
You might also be interested in our Loyalty Programmes Consulting Service.
Online shopping recommendation
Our algorithms can recommend the product most likely to drive traffic to your online store or increase the basket size of existing shoppers. If you’re looking for some help with online shopping recommendation, get in touch, we’d love to hear from you.