Take the lifestyle audit by answering the following questions. Click on each answer, and the proportion of South African adults that agree with you will pop up. So how typical are you?

• Do you rent or own your house?
  – Rent 17%
  – Own 83%

• Do you live in Sandton?
  – Yes 1%
  – No 99%

• Do you drive a 4×4 / Sport Utility Vehicle?
  – Yes 1%
  – No 99%

• Do you have a home loan, bond or mortgage from a big bank?
  – Yes 5%
  – No 95%

• Have you purchased a watch or jewellery costing more than R700 in the past year?
  – Yes 6%
  – No 94%

• Do you think it is worth paying a higher price for a well-known brand?
  – Yes 67%
  – No 33%

• In the past year have any members of your household gone hungry because there was not enough food to eat?
  – Yes 22%
  – No 78%

• Have you been to more than one funeral this year?
  – Yes 72%,
  – No 28%

• Have you purchased any large household appliances on credit this year?
  – Yes 5%
  – No 95%

• Does it take you more than 30 minutes to get to your nearest clinic or family doctor using your usual means of transport?
  – Yes 33%
  – No 67%

• Do you recycle or compost your waste?
  – Yes 6%
  – No 94%

• Are you on Facebook?
  – Yes 9%
  – No 91%

• Have you been robbed, assaulted or had your house broken into this year?
  – Yes 6%
  – No 94%

• Did you work more than 30 hours this week?
  – Yes 97%
  – No 3%

• Do you personally have any of the following investment vehicles?
  – JSE Shares 1%
  – Mutual Funds/Unit Trusts 3%

• Do you own a car?
  – Yes 17%
  – No 83%

• Has crime made you anxious about your personal safety?
  – Very untrue 3%
  – Untrue 10%
  – True 38%
  – Very true 48%

• If you had to eat fast food, which of these would you prefer?
  – KFC 44%
  – Chicken Licken 8%
  – Nando’s 11%

• Which newspaper are you most likely going to read this week?
  – Daily Sun 44%
  – Business Day 2%
  – Sunday Times 21%

• Which of these alcoholic beverages are you most likely to consume?
  – Smirnoff Spin 2%
  – Carling Black Label 6%
  – Johnnie Walker Black Label 1%

• Are you proud to be South African?
  – Yes 91%
  – No 9%

Sources: AMPS 2009B RA Individuals (adults 15+), FutureFact 2009 (adults 15+), Finscope 2009 (adults 16+), LFS 2009 Q4