18.2 million South African adults drink instant coffee daily. The most popular brand is Ricoffy, consumed daily by 9 million adults. (AMPS2009B)
This week’s theme: Drinking in SA
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The Ricoffy consumption figure makes refreshing read.The power of ‘perception’ far appears superior by Ricoffy marketers than that of ‘persuasion’ constantly elicited by stronger appeal appearing brands.