3.2 million of South Africa’s adults have bought food from McDonald’s in the past four weeks. McDonald’s, an official partner of the World Cup, has waived rights to exclusively supply food at stadiums and fan parks. (AMPS2009A, Bloomberg News – 29 March 2010)
This week’s theme: FIFA and consumers
Related facts:
- Un | reasonable 6.2 million South African adults have consumed SAB-branded beer (excluding lite...
- Can’t read all about it There are 14.8 million newspaper readers in South Africa. During the...
- That’s not AYOBA! MTN’s South African subscriber base was 16.1 million at the end...
- On track According to a statement by FIFA, construction on all ten stadiums...
- Cause or effect A little over 45% of those who diet weekly or monthly...
I believe McDonalds have made a wise decision. No point in running after new business in a new, very different, very short-term and far more difficult-to-cater-for environment. Far more important to provide top-quality service with their proven products at their existing, established outlets, as the, by far, most important factor in the current, near-perfect, greed-free equation.