The average age of readers of the Daily Sun is 35, the second youngest of all dailies. Isolezwe has the youngest readership with an average age of 33. (AMPS2008A)

This week’s theme: The Daily Sun

Nearly twice as many high income earners (R20,000 p/m or more) read the Daily Sun over Business Day. (AMPS2008A)

This week’s theme: The Daily Sun

75% of Daily Sun readers say that the statement “I am proud to be South African” is very applicable to them. (AMPS2008A)

This week’s theme: The Daily Sun

Each copy of the Daily Sun is read by 10.2 people. (The Sowetan: 15.8) (AMPS2008A)

This week’s theme: The Daily Sun

The Daily Sun has a national reach of 5.1 million South African’s adults, more than double the next most popular daily, The Sowetan. (AMPS2008A)

This week’s theme: The Daily Sun

There are 5.3 million South Africans aged 22 or older living with their parents. 36% of them are employed. (AMPS2008A)

This week’s theme: South Africa’s children

2.9 million South Africans have purchased children’s clothing at Jet in the past 3 months. Next most popular is Ackermans, at 1.9 million. (AMPS2009A)

This week’s theme: South Africa’s children

24% of women in South Africa with children under the age of two are employed. A further 49% are looking for work. (AMPS2008A)

This week’s theme: South Africa’s children

There are just over 1.5 million women in South Africa with children under the age of two. 53% of them are single. (AMPS2008A)

This week’s theme: South Africa’s children

There are just over 1 million infants (younger than 12 months) in South Africa. 53% are male. (LFS 2007)

This week’s theme: South Africa’s children