73% of over 40s say they want to have as many new experiences as possible.(UCT Unilever Institute /Synovate Prime Time Study 2008)
This week’s theme: Unilever Institute’s Prime Time
Related facts:
- It's downhill from here 78% of over 40s say they are more health conscious than...
- Underappreciated Veterans 49% of over 40s believe that companies don’t seem to care...
- Time to ramp up 56% of over 40s believe the design and layout of shops...
- Mid life crisis The disposable income of the over 40s market* is estimated to...
- Black diamonds There are 2.6 million black diamonds in South Africa (UCT Unilever...



