85% of urban South African adults agree with the statement ‘South African sports teams should be selected only on merit and ability – not by racial quotas’. (FutureFact 2007)

This week’s theme: Olympic warm up

50% of adults in Kwazulu-Natal claim to be interested in soccer, the highest of all the provinces. The Western Cape is the lowest at 35%. (AMPS2007A)

This week’s theme: Olympic warm up

327,000 adults say that they have participated in gymnastics in the past 12 months. The majority, 54%, are male (NB. The gender split across the total adult population is 50/50). (AMPS2007B)

This week’s theme: Olympic warm up

Soccer is South Africa’s most followed Olympic sport, with 15 million interested South African adults. Next is boxing/wrestling, at 6 million. (AMPS2007BRA)

This week’s theme: Olympic warm up

78% of over 40s say they are more health conscious than when they were younger.(UCT Unilever Institute /Synovate Prime Time Study 2008)

This week’s theme: Unilever Institute’s Prime Time

73% of over 40s say they want to have as many new experiences as possible.(UCT Unilever Institute /Synovate Prime Time Study 2008)

This week’s theme: Unilever Institute’s Prime Time

49% of over 40s believe that companies don’t seem to care that they have been loyal customers for many years.(UCT Unilever Institute /Synovate Prime Time Study 2008)

This week’s theme: Unilever Institute’s Prime Time

56% of over 40s believe the design and layout of shops cater for the younger market (UCT Unilever Institute /Synovate Prime Time Study 2008)

This week’s theme: Unilever Institute’s Prime Time

The disposable income of the over 40s market* is estimated to be worth over R80 billion a year. (UCT Unilever Institute /Synovate Prime Time Study 2008)

This week’s theme: Unilever Institute’s Prime Time

The highest correlation score of financial products for Chesterfield cigarette smokers was a retirement annuity product; the actual proportion was 19% compared to 6% for all adults. (Source: AMPS2007B)

This week’s theme: Can your system do this?