Fact-a-day

Who are Black Diamonds?

August 21st, 2006 by admin

Black Diamonds comprise over two million people who have a combined annual spending power of R130-billion and whose ranks are growing at an estimated rate of 50% a year.

This week’s theme: Connecting with Black Diamonds

Related facts:

  • BEE 70% of Black Diamonds feel that only a few privileged people...
  • Bad ads 65% of Black Diamonds feel that many adverts show blacks in...
  • Tradition and culture 83% of Black Diamonds feel that traditional and cultural beliefs form...
  • Moneywise 56% of Black Diamonds read a business newspaper or business magazine...
  • One in ten An estimated 5.2 million people in South Africa are living with...

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