Of all South African men interested in Soccer, 40% are beer drinkers. 34% of men not interested in Soccer are beer drinkers. (AMPS2005 6m)

This week’s theme: Soccer crazy

Related facts:

• Soccer crazy, soccer lazy 64% of South African men are interested in soccer. One third...
• Soccer incomes Roughly half of those earning less than R10,000 per month are...
• Soccer spectators 31% of men and 8% of women have attended a soccer...
• More refreshment, more drinkers Of all beer drinkers under the age of 24, 53% had...
• Soccer mags Ther are 1.7 million adults in South Africa who read Soccer-Laduma,...