The most populous province in South Africa is KwaZulu-Natal, with 6.2 million adults (aged 16+). Next is Gauteng with 6.0 million. The Northern Cape has around 630,000. (AMPS2005 6m)

This week’s theme: Basic South African Demographics

22% of adults had a diet drink in the past 7 days. Of these, more than half had a chocolate slab, and 72% had sweets over the same period. (AMPS2005 6m)

This week’s theme: Drink, Drink, Drink

Over half of instant coffee drinkers drink Ricoffy daily. A little more than a third have Frisco. (AMPS2005 6m)

This week’s theme: Drink, Drink, Drink

47% of South African adults (16+) drank Coke in the past 7 days. The next most popular brand, Fanta, can claim 10% of adults (AMPS2005 6m)

This week’s theme: Drink, Drink, Drink

Of all beer drinkers under the age of 24, 53% had Carling Black Label in the past 7 days, and 28% had Castle. Of older beer drinkers (50+), 39% had Carling Black Label, and 41% had Castle. (AMPS2005 6m)

This week’s theme: Drink, Drink, Drink

Of those who consumed whisky in the past 7 days, 35% drank J&B. Next most popular brands were Jack Daniels (25%) and Bell’s (22%). (AMPS2005 6m)

This week’s theme: Drink, Drink, Drink

Roughly half of those earning less than R10,000 per month are interested in soccer. Only one third of those earning more than R10,000 per month are interested in soccer. (AMPS2005 6m)

This week’s theme: Soccer crazy

Of all South African men interested in Soccer, 40% are beer drinkers. 34% of men not interested in Soccer are beer drinkers. (AMPS2005 6m)

This week’s theme: Soccer crazy

31% of men and 8% of women have attended a soccer game in the past year. (AMPS2005 6m)

This week’s theme: Soccer crazy

Ther are 1.7 million adults in South Africa who read Soccer-Laduma, 14% of whom are women. Each copy is read by 6.9 people on average. (AMPS2005 6m)

This week’s theme: Soccer crazy