16% of those aged 65 or more are early adopters who agree with the statement ‘I am usually one of the first people to try out new brands I see or hear advertised’. 29% of those under the age of 65 are early adopters. (FutureFact 2006)

This week’s theme: Golden oldies

Related facts:

• Late early adopters 16% of urban adults aged 65 or more agree with the...
• Older but safer 10% of those aged 65 or more have been victims of...
• What does this say? 47% of those aged 65 or more cannot read. (GHS 2004)...
• The state provides 83% of those aged 65 or more receive a state pension...
• Last a little longer There are 2.3 million people in South Africa aged 65 or...