65% of metro SA adultshave an optimistic view on life, 50% are happy and vibey, and 70% have a significant impact on a wide network of people. To be all three is what makes an ‘Igniter’– people who can make or break a brand. (Wildfire 2006)

This week’s theme: Will your brand grow like wildfire?

Related facts:

• Fueling or dowsing your fire 24% of metro SA adults are ‘Igniters’. They have the ability...
• Sanlam and the Sunday Times Brands with the highest proportion of “Igniters” in their categories include...
• Are diamonds your best friends? 80% of Black Diamonds (SA’s emerging and emerged black middle and...