Fact-a-day

On holiday

December 15th, 2014

Eighty20 has sent out 232 Fact-a-Days this year, and now it’s almost time for our readers to head off for a well-deserved holiday! We’ll resume mid January. Have a great break! (www.eighty20.co.za/blog)

This week’s theme: Eighty20 Fact-a-Day

Behind the times

December 12th, 2014

According to the Value+Nettwork Loyalty and Rewards Survey, 8% of respondents said they don’t collect and store any behavioural data in a structured way for their programmes, and a further 15% do store the data but have not yet drawn insights from it. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

Rewarding

December 11th, 2014

There are currently 101 programmes that operate on a national basis in South Africa, with 82.8 million registered members. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

Late to the game?

December 10th, 2014

According to the Value+Nettwork Loyalty and Rewards Survey, the Restaurant & Take-Aways industry has the youngest base (30 years old on average). Travel & Hospitality has the oldest members at 42. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

Loyal-teens

December 9th, 2014

51% of programmes in the South African loyalty and rewards market todayhave been around for less than 10 years. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

Join the club

December 8th, 2014

Within the market targeted by customer loyalty, clubs and rewards programmes, households in South Africa on average are members of 10 programmes, compared to 18 or more in developed markets. (Value+Nettwork Loyalty and Rewards Survey, download the report here: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty and Rewards Programmes

Media mix

December 5th, 2014

In 2013 over R37 billion was spent on above-the-line advertising in South Africa. The majority was spent on television advertising (49%), followed by print (27%) and radio (16%). (AdFocus 2014) See some of our favourite ads here: on.fb.me/1yahkoU

This week’s theme: Advertising

Hey Steve

December 4th, 2014

In the 2013/14 financial year, the Advertising Standards Authority received a total of 1,734 complaints. The main reasons for the complaints were misleading claims (42% of complaints) and lack of evidence to support a claim (21%). Just 6% of complaints were related to offensive advertising. (http://bit.ly/1pTvnMT). See FNB’s response to complaints relating to their ‘Steve’ advertisements and a banned Nando’s ad here: http://on.fb.me/1yahkoU

How can we help you

December 3rd, 2014

In 2013 the big four banks spent a total of R1.88 billion on above the line advertising. FirstRand Bank was the top spender followed by Standard Bank. During the first eight months of 2014, Nedbank was the top spender. See some of our favourite bank adverts here: http://on.fb.me/1yahkoU (Adfocus 2014)

This week’s theme: Advertising

Bowled over

December 2nd, 2014

The Super Bowl is the most watched event in America, this year there were approximately 112 million viewers. Several studies have indicated that around half of the audience tunes in just to watch the adverts. This year a 30 second advertising spot cost $4 million. (http://onforb.es/1ypQBTV)

This week’s theme: Advertising

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