Fact-a-day

Feedback loop

March 27th, 2015

In South Africa, 77% of surveyed loyalty programmes use customer data to fine tune their marketing campaigns. However, only 32% of loyalty programmes use rigorous data techniques to test the impact of their programme (Value+Nettwork Loyalty and Rewards Survey: http://bit.ly/1ysHVxE)

Complete the Value+Nettwork South African Loyalty Programme Member Engagement Survey 2015 and stand a chance to WIN R10,000! Click here to complete the survey: http://bit.ly/1N9O30q for each friend you refer to Fact-a-Day (using the link below) that completes the survey you will get an additional entry into the draw.

This week’s theme: Loyalty

Getting healthy for rewards

March 26th, 2015

In South Africa there are over 1.6 million members on the Discovery Vitality programme. On average 1,200 health checks are completed daily by members and over R2 billion has been saved on gym memberships. In 2014 over 1 million discounted flights were booked and 3 million discounted movies were watched by Vitality members. (http://bit.ly/19PrBxt, http://bit.ly/1DYPv6j)

Complete the loyalty engagement survey and WIN R10,000! Click here to complete the survey: http://bit.ly/1N9O30q for each friend you refer to Fact-a-Day (using the link below) that completes the survey you will get an additional entry into the draw.

This week’s theme: Loyalty

Loyal customers

March 25th, 2015

There are at least 101 loyalty programmes operating on a national basis in South Africa with the average South African adult being registered for 3.2 memberships. (Value+Nettwork Loyalty and Rewards Survey: http://bit.ly/1ysHVxE)

Complete the Value+Nettwork South African Loyalty Programme Member Engagement Survey 2015 and stand a chance to WIN R10,000! Click here to complete the survey: http://bit.ly/1N9O30q for each friend you refer to Fact-a-Day (using the link below) that completes the survey you will get an additional entry into the draw.

This week’s theme: Loyalty

Flying free

March 24th, 2015

In 2011 it was estimated that the number of unredeemed frequent flyer miles in travel-loyalty programs worldwide was 23.8 trillion. In 2004 the Economist calculated that the total stock of unredeemed frequent-flyer miles was worth more than all the dollar bills in circulation around the globe. (http://bit.ly/1bpCXc1, http://econ.st/1xe8cAi)

Complete the Loyalty Programme Engagement Survey and WIN R10,000! Click here to complete the survey: http://bit.ly/1N9O30q

This week’s theme: Loyalty

Firsts

March 23rd, 2015

In May 1981, American Airlines launched the world’s first Loyalty Programme, AAdvantage in the United States. In 1986, Protea Hotels launched Prokard initiating loyalty marketing in South Africa (Value+Nettwork Loyalty and Rewards Survey: http://bit.ly/1ysHVxE)

This week’s theme: Loyalty

Tune in

March 20th, 2015

6.8 million South African adults have watched a SuperSport channel in the past week. 68% of them are men. (AMPS2014)

This week’s theme: Sport in SA

Drink up

March 19th, 2015

22% of South African adults, or 8.2 million adults, have consumed sports drinks in the past week. The most commonly consumed brands are Energade and Powerade. (AMPS2014)

This week’s theme: Sport in SA

SAFA-ring

March 18th, 2015

In 2012, SA Rugby had the highest revenue of R689 million while SAFA had revenue of R312 million. Cricket SA collected R430 million in the same financial year. (http://bit.ly/1LhxOCT)

This week’s theme: Sport in SA

Healthy living

March 17th, 2015

One in five South African adults attend a gym/health club or participate in other exercise (not at a gym/health club), at least monthly. (AMPS2014)

This week’s theme: Sport in SA

Winning Big

March 16th, 2015

The prize money for the FIFA 2014 world cup was $35 million for the winning team. In the 2015 cricket world cup, the total prize money is $10 million, with the winning team receiving at least $4 million. (http://bit.ly/1DqHkzm, http://bit.ly/1GKlyUU)

This week’s theme: Sport in SA

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